Founder of Bass Pro Shops, a major outdoor recreational products retailer. He serves on the Board of Trustees for the International Game Fish Association and is a member of the National Wildlife Refuge Centennial Commission.
 
His lifelong devotion to conservation and the outdoors earned Morris the International Association of Fish and Wildlife Agencies President’s Award, Missourian Award, International Conservation Achievement Award, Master Conservationist Award, National Conservation Achievement Award and the Teddy Roosevelt
Conservationist Award. He is also in the Sportfishing Hall of Fame.

Morris is a founding member of the Upper White River Basin Foundation.